Channel Strategy Marketing

VDFP has the experience and contacts to help manufacturers find the right route to market.
We have worked in the following countries:

- The Netherlands;
- Belgium;
- Germany;
- United Kingdom;
- Scandinavia.

Apart from the above mentioned countries we have executed various marketing and sales oriented jobs in: Switzerland, Luxembourg, Finland, Hungary, The United States of America, Australia.


Currently, VDFP is working for the following manufacturers:

Kjelvik Scandinavian Clothing


The Kjelvik brand got its inspiration from one of the most northern villages of Norway and is designed in The Netherlands. Kjelvik designs and manufactures outdoor coats, sofshell jackets, fleeces and bodywarmers for an active live.










VDFP has worked for the following manufacturers:

HARVINK Collection


Harvink is a designer and manufacturer of soft seating and chairs for break out, reception and boardroom applications. VDFP has been appointed to introduce the brand into the Dutch project market.









KI


KI manufactures well-designed, durable furniture for the Business and Education sectors. Providing unsurpassed expertise, KI manufactures furniture that creates inviting, inspiring and efficient environments. KI’s European headquarters is in London and its local licensed factories are located in the UK, Netherlands and Italy. KI has appointed VDFP to further develop the comprehensive network of dealers in The Netherlands and further afield.



BackApp AS


This Norwegian company with a manufacturing site in Sweden develops, manufactures and markets chairs that exercise the stabilising muscles of the back whilst sitting, in order to improve the health and well being of people either in the workplace or at home. The BackApp chair is a new development of the Mandal theory combined with a funky design and simplicity of use. Introduced in Stockholm in 2007, the company is now ready to roll out the success further into the middle and western European markets and has appointed VDFP as their partner to introduce BackApp into Germany, the Benelux and the United Kingdom. Back App shall be the preferred chair for those who seek an active sitting position.

VDFP has found dealers in all countries and an importer for The Netherlands and Germany.






Nomique


Based in Telford England, Nomique manufactures soft-seating products developed by both the in-house design team and in conjunction with renowned independent designers, to bring affordable design to the commercial environment. Nomique is part of the BMA Group, based in Zwolle, The Netherlands. VDFP has been researching the continental European market for Nomique and has advised Nomique not to proceed with this plan in the foreseeable future.

For more information about these partners, please go to the Links page.